Explore the dynamic world of Instagram Stories and learn how to leverage them to sell your products or services without the fear of appearing overly salesy. Recognizing Instagram's significant role as a sales platform, it's crucial to approach this with a strategy that aligns with your business ethos and connects with your audience on a deeper level. Embrace the journey of consistent engagement; it's the key to unlocking the door to sales success, but remember, immediate results aren't guaranteed—it's the steadfast daily commitment that eventually leads to breakthroughs.

Discover five innovative ways to sell through Instagram Stories that resonate with your target audience without compromising your authenticity. Begin by understanding the subtle art of pinpointing and sharing instances that annoy your ideal customer, a tactic that fosters relatability and engagement. Incorporate behind-the-scenes content to build trust and connection, and don’t underestimate the power of being a 'Connector Queen'—using relatable metaphors can significantly enhance your message's clarity and impact.

Lastly, share your struggles and triumphs intermittently to keep your storytelling genuine and relatable. Whether it’s through a throwback post or sharing a personal anecdote of overcoming obstacles, these narratives can inspire your audience and gently guide them towards your offerings. The objective is to master the balance of informative and engaging content that subtly leads to your products or services, making Instagram Stories a powerful tool in your social media arsenal. Remember, the essence of non-salesy selling on social media lies in the value and relevancy you bring to your audience's daily lives.

If you are among the many online business coaches, online course creators, content creators or product based business owners, you may experience frustration at times trying to drive traffic to your offers.

Using the typical social media platforms such as Instagram, Tiktok or Youtube can sometimes feel like a hamster wheel. Those platforms are great but there is one strategy that you are missing; Pinterest. There is no 'exact recipe' for how to succeed on Pinterest, but there are certain best practices that will immensely help with your goal of driving more traffic to your business.

I am sharing my strategy that helps me get nearly 20,000 views on my website each month. These are time-tested tactics that will absolutely help you when it comes to getting more eyes on your offers, products and programs in the online business world.

Before you continue, I will be completely transparent in telling you that using Pinterest is like investing in stocks. It takes time. You won't see immediate gratification the way you do with social media. However, if you implement these strategies frequently and consistently - you won't regret it!

Before you start creating and posting your own content to Pinterest, make sure that you create Pinterest Boards that are relevant to what you offer/ sell. This is going to teach the Pinterest algorithm what you stand for, what you represent and who you should be attracting.

For example; if you are a weight loss coach selling a weight loss program, you might have boards with these topics:

All five of those boards are relevant for a weight loss coach and would be helpful to an ideal client that desires to lose weight. 

If you are just getting started on Pinterest, don't worry about quantity of boards. Focus your efforts on streamlining the topics and ensuring they are relevant to what you offer.

Let's keep this as simple as possible because let's face it, we are not graphic designers. I actually find "creating pins" to be very therapeutic and fun thanks to Canva. I use Canva and their Pinterest Pin templates for every single pin that I create. I really don't know what I would do without it... I probably wouldn't even be here.

There is one thing to remember when thinking about your Pinterest Pins - Pinterest loves NEW images. Depending on your schedule, your life and how quickly you want your marketing strategy to grow with Pinterest, will determine how many new images you need each week.

When I started, I took my Pinterest views from 2k to 17k in one month by creating new Pins each week. I aim for 3 new Pins each day and I schedule them out (which takes me less than one hour each weekend).

I know a lot of successful Pinterest Marketers that only aim for 1-3 NEW images each month. It all depends on your goals!

I always want to create intriguing and must-click images and I do have a specific method that I follow to ensure success. From font type, color type and images - you can get into a good groove when it comes to creating new Pins for your Pinterest marketing strategy.

Pinterest is not like a one-night-stand type of platform. Pinterest is committed, long-term and serious. Therefore, you can't just "wing" it here... I saw the most success when I started blocking my calendar and showing up to pour into my Pinterest Marketing strategy. I gave it the time it deserved, and it gave me a huge return.

My go-to method is simply using Pinterest's scheduler within their platform. But I also double down and will use Tailwind to help schedule my Pins. 

Tailwind is a third part platform that communicates with Pinterest to help you grow your account. There is even a place within Tailwind called "communities" where you can support other Pinterest Marketers and they can support you by pinning your pins to their boards! It's brilliant actually. In just ONE of the communities I joined, I was able to generate 19k impressions in ONE WEEK!

Anyway, to upload your pins into Tailwind for scheduling, simply download your Pin images to your computer. Then, you will go to your "drafts" on the far left of the screen and click "upload". Select all of the downloaded images (select more than 1 at a time by holding down "shift" and clicking on each image). You can also drag and drop the images instead of clicking upload. Now, you are ready to schedule!

From everything that you type in your "blog posts" or "sales pages" to the way you title your posts, the text on your images and the description of your pins... it all really matters. This is where we get very particular about the Pinterest strategy to make SURE that it works for us.

If you are using Tailwind to schedule your post, you can add your URL (destination desired from Pin), your description and titles to each post. It's important to switch up your titles and descriptions versus using the same every single time you post. This helps with variety amongst the Pinterest Algorithm but you might also speak to different people depending on how you word your marketing.

Remember, you are also pinning these pins to specific boards that ALSO have keywords and key phrases as their titles and descriptions. In other words, you are going to become GANGSTA at implementing search engine optimization across your Pinterest Profile by the end!

Once you get the hang of everything outline above in the Pinterest Marketing Strategy, you just keep on keepin' on! You rinse, wash and repeat the entire method as you continue to grow your online business. 

If you stay true to this process for 2-3 months, you won't believe the amount of new leads coming into your business, WITH EASE!

Learn why using Pinterest for your business marketing is a game-changer. With over 490 million monthly users, Pinterest is a search engine that can generate massive amounts of traffic to your websites, lead magnets, sales pages, and more. Unlike social media platforms, Pinterest content lives on for months or even years, allowing you to become easily findable by your ideal customers and clients. Implementing the right SEO strategy on Pinterest can lead to increased visibility and sales for your business. Plus, with the ability to schedule posts ahead of time, you can work smarter and save time. Ultimately, using Pinterest for your business marketing can help you achieve time freedom by easily outsourcing the task to an assistant. Don't miss out on this no-brainer opportunity to attract more customers and clients to your business.