PINTEREST

My Pinterest Strategy to Get More Customers

Pinterest Marketing tips to help drive traffic to your online business website

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If you are among the many online business coaches, online course creators, content creators or product based business owners, you may experience frustration at times trying to drive traffic to your offers.

Using the typical social media platforms such as Instagram, Tiktok or Youtube can sometimes feel like a hamster wheel. Those platforms are great but there is one strategy that you are missing; Pinterest. There is no 'exact recipe' for how to succeed on Pinterest, but there are certain best practices that will immensely help with your goal of driving more traffic to your business.

I am sharing my strategy that helps me get nearly 20,000 views on my website each month. These are time-tested tactics that will absolutely help you when it comes to getting more eyes on your offers, products and programs in the online business world.

Before you continue, I will be completely transparent in telling you that using Pinterest is like investing in stocks. It takes time. You won't see immediate gratification the way you do with social media. However, if you implement these strategies frequently and consistently - you won't regret it!

The Pinterest Strategy to drive traffic to your Online Business

Build out 4-5 relevant boards

Before you start creating and posting your own content to Pinterest, make sure that you create Pinterest Boards that are relevant to what you offer/ sell. This is going to teach the Pinterest algorithm what you stand for, what you represent and who you should be attracting.

For example; if you are a weight loss coach selling a weight loss program, you might have boards with these topics:
  1. Meal prep ideas
  2. Grocery shopping lists for weight loss
  3. Mindset tips for weight loss
  4. Recipes that are effortless and healthy
  5. Fitness at-home
All five of those boards are relevant for a weight loss coach and would be helpful to an ideal client that desires to lose weight. 

If you are just getting started on Pinterest, don't worry about quantity of boards. Focus your efforts on streamlining the topics and ensuring they are relevant to what you offer.


Create intriguing pins (images)

Let's keep this as simple as possible because let's face it, we are not graphic designers. I actually find "creating pins" to be very therapeutic and fun thanks to Canva. I use Canva and their Pinterest Pin templates for every single pin that I create. I really don't know what I would do without it... I probably wouldn't even be here.

There is one thing to remember when thinking about your Pinterest Pins - Pinterest loves NEW images. Depending on your schedule, your life and how quickly you want your marketing strategy to grow with Pinterest, will determine how many new images you need each week.

When I started, I took my Pinterest views from 2k to 17k in one month by creating new Pins each week. I aim for 3 new Pins each day and I schedule them out (which takes me less than one hour each weekend).

I know a lot of successful Pinterest Marketers that only aim for 1-3 NEW images each month. It all depends on your goals!

I always want to create intriguing and must-click images and I do have a specific method that I follow to ensure success. From font type, color type and images - you can get into a good groove when it comes to creating new Pins for your Pinterest marketing strategy.

Schedule your Pinterest dedication

Pinterest is not like a one-night-stand type of platform. Pinterest is committed, long-term and serious. Therefore, you can't just "wing" it here... I saw the most success when I started blocking my calendar and showing up to pour into my Pinterest Marketing strategy. I gave it the time it deserved, and it gave me a huge return.
My go-to method is simply using Pinterest's scheduler within their platform. But I also double down and will use Tailwind to help schedule my Pins. 
Tailwind is a third part platform that communicates with Pinterest to help you grow your account. There is even a place within Tailwind called "communities" where you can support other Pinterest Marketers and they can support you by pinning your pins to their boards! It's brilliant actually. In just ONE of the communities I joined, I was able to generate 19k impressions in ONE WEEK!
Anyway, to upload your pins into Tailwind for scheduling, simply download your Pin images to your computer. Then, you will go to your "drafts" on the far left of the screen and click "upload". Select all of the downloaded images (select more than 1 at a time by holding down "shift" and clicking on each image). You can also drag and drop the images instead of clicking upload. Now, you are ready to schedule!


Keywords and Key Phrases Matter!

From everything that you type in your "blog posts" or "sales pages" to the way you title your posts, the text on your images and the description of your pins... it all really matters. This is where we get very particular about the Pinterest strategy to make SURE that it works for us.

If you are using Tailwind to schedule your post, you can add your URL (destination desired from Pin), your description and titles to each post. It's important to switch up your titles and descriptions versus using the same every single time you post. This helps with variety amongst the Pinterest Algorithm but you might also speak to different people depending on how you word your marketing.

Remember, you are also pinning these pins to specific boards that ALSO have keywords and key phrases as their titles and descriptions. In other words, you are going to become GANGSTA at implementing search engine optimization across your Pinterest Profile by the end!

Rinse, Wash and Repeat

Once you get the hang of everything outline above in the Pinterest Marketing Strategy, you just keep on keepin' on! You rinse, wash and repeat the entire method as you continue to grow your online business. 
If you stay true to this process for 2-3 months, you won't believe the amount of new leads coming into your business, WITH EASE!

I am using my Pinterest Marketing strategy to get us to $10k revenue months consistently in online business. I am doing all of this while still working a full-time corporate job, which goes to show that if you come across a strategy that will set you up for time freedom AND financial freedom, then you'd be crazy to pass it up!

Why You Should Use Pinterest to Market Your Business

Learn why using Pinterest for your business marketing is a game-changer. With over 490 million monthly users, Pinterest is a search engine that can generate massive amounts of traffic to your websites, lead magnets, sales pages, and more. Unlike social media platforms, Pinterest content lives on for months or even years, allowing you to become easily findable by your ideal customers and clients. Implementing the right SEO strategy on Pinterest can lead to increased visibility and sales for your business. Plus, with the ability to schedule posts ahead of time, you can work smarter and save time. Ultimately, using Pinterest for your business marketing can help you achieve time freedom by easily outsourcing the task to an assistant. Don't miss out on this no-brainer opportunity to attract more customers and clients to your business.
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ABOUT CHANDLER

 
Chandler is a coach, an educator and a movement-ignitor. She activates women to tap into the depths of their desires and enter a journey to creating lifelong confidence, fulfillment and riches.

Chandler specializes in coaching women to dig deep in finding their most confident version of themselves and then enter a journey toward stepping into the role of CEO. In short, Chandler helps women take over the world.

Chandler comes from a background of being a collegiate athlete, a middle school teacher, a medical device sales woman and now a thought leader paving her own way. With that, she delivers a unique combination of motivation, inspiration and tough love to empower you to take the action toward your juiciest dreams.

Where most people believe that positivity and optimism are the vehicle to accomplishing your goals, Chandler believes that is only scratching the surface.

“We use the word embodiment loosely without fully understanding what it is, let alone its power.” - Chandler

Chandler has never settled for a mundane life as she puts human progression and risk taking as her utmost priorities.

Say goodbye to a life that always feels like it’s missing something.
Say goodbye to a life that feels anything short of “I’m that b*tch”.

“My goal is to open your eyes to who tf you really are, awaken the version of you that is screaming to be ripped out and ultimately, never look back.

You get to decide. You get to change the trajectory of your life for the better and you get to create a circumstance that jolts you out of bed in the morning.”

So, if you know that there is more inside of you... but you feel unsure of what it may be, you feel unsure of how to let it out, then you came to the right place.

And rest assured, you are here on purpose. 

Let’s make magic happen, shall we?!

xo, Chan

Chandler Lee Co., LLC | Founded in 2022 by Chandler Palmer, CLCO was created for women who are obsessed with taking their life to the next level and stopping at nothing to get what they want. CLCO is consistently arming women with the tools they need to live a life "too good to be true".

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