I am OBSESSED with using Pinterest to market my online business and I can't wait to teach you how!
I've been using Pinterest since middle school... literally. I am now 32 lol. You might think Pinterest is outdated, fading away or irrelevant. That is where I will tell you that you are wrong, my friend.
I wish I would've started using Pinterest to market my business WAY SOONER! If you are reading this and not currently using Pinterest as a marketing strategy for your business, don't fret. I am going to teach you everything!
The only rule is; you must start using Pinterest to market your business/ offers/ products/ etc after reading this post. Mk?
Here is a secret that might blow your mind; you could generate 90% and MORE of your revenue from Pinterest alone. Only IF you do it right way!
Here are 4 reasons WHY you should be using Pinterest to market your business;
- Your audience is on Pinterest and already searching for what you have to offer
- When you implement the right SEO (search engine optimization) strategy, your content will live on for years
- You can schedule your posts, which means working smarter instead of working harder
- Eventually, you could outsource this part of your business
Without further ado, let's dive into WHY you should be using Pinterest in your marketing strategy for your online business.
Your people are looking for you
As I type this post, there are currently about 490 million monthly users on Pinterest. On google, there are about 1.5 billion users each month.
If that in itself isn't enough motivation to get your exposure over here, then I don't know what to tell you. Using Instagram alone as your marketing platform is good... but it's not great.
Here's the thing, Instagram is social media. Pinterest is a search engine. It's like the feminine Google.
If you want to get EYES on your business, Pinterest is the answer. You saw the numbers and now you have proof. Pinterest is going to help generate massive amounts of traffic to your websites, your lead magnets, your sales pages and more. THE BEST PART? It's going to do it for years to come if you do it right.
Can you imagine for a moment that someone out there is searching for what you have to offer, they open up their Pinterest and type in their search bar (insert name or topic of your offer) and they find YOU.
You might ask yourself, isn't that the same thing they might do on Instagram?
Listen Linda, I'm not turning this into a Pinterest vs. Instagram battle. I am in the space of coaching that BOTH are necessary. BUT THEY ARE COMPLETELY DIFFERENT.
When your ideal student searches on Pinterest, she will be given an aesthetic photo to click with a link that leads her directly to WHAT YOU SELL. Without you having to even say "link in bio" (get it?).
Then, she opens your pin and not only are you TEACHING her for free, but you are presenting what you have to offer (thus, she buys)!
Pinterest makes it easy to become "findable" with SEO (Search Engine Optimization)
With the nature of Pinterest and its content, it's important to become easily findable by your ideal customer or client. Using SEO doesn't have to be hard. And I can guarantee that when you master the Pinterest SEO, it's game over and your business is going to freaking BOOM in sales!
Furthermore, Pinterest provides Analytics to give you direct access to understanding exactly what it is that your audience is attracted to. Thus, allowing you to create MORE of it.
Unlike social media platforms like Instagram, Pinterest content lives on for months (if not years). It's not a matter of posting and praying and hoping to go viral. It's a matter of proper SEO implementation and then virality is almost a no-brainer overtime.
FYI: like everything else in life, Pinterest momentum takes some time. But it doesn't have to be more than 2 months. If you apply the proper methods and stay consistent, you could potentially change the game for your business in just 2 months (or less).
Read my post on How to Start a Successful Online Business
Working smarter, not harder.
I run my own business online so I get how exhausting it can be to feel the need to create an Instagram Reel every single day or post to your stories 24/7. I still fully believe that Instagram is a great avenue to market your business but using Pinterest is going to take some of the pressure off of your social media marketing.
Additionally, you can schedule posts ahead of time (I usually take 1-2 hrs per week on this) and then sit back and let the magic happen.
Getting to the goal of Time Freedom
Eventually, you want a business that can run WITHOUT YOU. Because that is why we become entrepreneurs in the first place, freedom. Using the Pinterest method to market your business is going to be one of the easiest pass-offs to an assistant. All you will have to do is train them on creating pins and scheduling them out for you.
Boom, you can shave hours off of your work week and outsource a job that is impossible to mess up.
If you don't yet have an online business and aren't sure where to start, make sure to read my post on The Top 5 Digital Products
In the end, Pinterest is truly a no-brainer for your business marketing. If you are wanting more customers, clients and more eyes on your business, then this is for you!
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