Use this guide to help you get to your first 5 figure revenue launch!
FOLLOW ME ON IG FOR MORE @CHANDLERLEECO
These steps are specifically designed for coaches and course creators that desire MORE from their launches.
If you don't yet have your own online course, be sure to check out the 5 Reasons You Need to Launch Your Own Online Course
Use this guide, step by step, to help you get to your 5 figure revenue goal with ease and confidence.
I bet your next launch will be the most profitable one yet!
1. REFINE YOUR LAUNCHING
You will need to look back on your launches so that we can optimize them moving forward.
This is the data that you need to collect before moving forward:
- Lead magnet opt-in page conversion rate
- Sales page conversion rate
- Webinar registrants
- Webinar attendees
- Email open rates
- Email click rates
- What messages worked for your audience?
- What messages did not work for your audience?
- What were the missed opportunities you feel you had?
2. REVENUE PLANNING
This step is SO fun and exciting!
To complete the formula you will need:
- Course price
- Specific revenue goal
- # of students to hit your goal based off your course price
Example: Course Price ($1300) X Specific Revenue goal ($50k) = now I know I need roughly 38 enrollments
3. EMAIL SUBSCRIBER PLANNING
Now, we can dream about our revenue planning all we want, but it's important we also develop a plan of how to GET there.
I don't believe there is a specific number of email subscribers you need before you launch... of course, it needs to be greater than zero. However, I have seen students of mine earn almost $1,000 with less than 30 subscribers. If you DO want an email subscriber goal to plant in your mind before launching, I'd say go with 200.
Let's use the standard industry conversion rate of 2% in our formula.
To complete the formula you will need:
- 2% standard conversion rate
- # of students to hit your goal based off your course price (same as above)
Example: # of students required (38) / Conversion Rate (.02) = now I know I need 1,900 email subscribers to get to my goal of $50k
If you don't have an email list yet, check out my free Email List Starter Kit download
4. ATTRACT THE SUBSCRIBERS
Okay, you need a juicy lead magnet. Enough with the boring lead magnets... what can someone ACTUALLY use that will ACTUALLY help them and not just add them to your list.
My favorite way of creating a lead magnet is to review the VERY FIRST step in the transformation that I want to provide. I take that first step and I give it away for free!
5. USING SOCIAL MEDIA DURING YOUR LAUNCH
Honestly, we all could get better at social media so if you think you stink at it - just join the club. Also, you don't get "good" at social media by never attempting to post. Put yourself out there already... the alternative is an unsuccessful launch KNOWING you didn't cover a major base (social media) and practically sabotaged your chances.
Let's specifically cover the "pre-launch" social media content and messaging.
Here are some ideas:
- Let your audience VOTE on critical decisions (ie. the logo, the branding colors, the title of the course, etc)
- Ask your audience if it would be HELPFUL if you taught _____ (keep this bite sized - think, lessons of modules)
- Post about YOUR STORY and YOUR TRANSFORMATION and then engage by asking if they would want help with getting that transformation themselves
- Speak to their objections (ask yourself - why wouldn't someone buy my course? and answer it in your content)
- Share prior client testimonies
Remember, you want to be SHARING your lead magnet in this content as a solution, get new subscribers.
*Pre-launch content should last no less than 4 weeks and no longer than 6 weeks
6. DETERMINE AN EVENT DURING LAUNCH
Okay, this is something I was missing for so long. Instead of just relying on your lead magnet to help you collect emails of interested people... add in a second layer event!
Here are some ideas:
- a live webinar/ workshop
- a 3 day challenge (email series or live calls)
- a 3 day live video training series
Again, revisit WHAT your ideal client would need BEFORE they get to your course. I like to use the event as an opportunity to knock down a disbelief!
7. STICKY CONTENT
Your content turns "sticky" once you have truly revised and refined your messaging. You want your content to HOOK the person that needs you the most. Let's define content; captions on your IG posts, email copy, blog pages, email campaigns, sales page copy, lead magnet opt-in page content, etc
Go back and update your 'content' in these areas specifically:
- Pre-launch
- Lead Magnet opt-in page
- Pre-launch emails
- Pre-launch social media captions and content
- Live launch email sequence copy
- Live launch social media captions and content
8. SENSE OF URGENCY
A healthy dose of urgency should absolutely be applied to your audience during your launch. Instead of saying "my course is open 24/7 to anyone and everyone that needs it" we are going to be a little more hard to get.
First, let me start off by saying that your messaging itself should provide a sense of urgency. Your messaging should be so good, so focused, that your ideal client would be crazy to turn down your offer.
But, if that isn't enough then we are going to add some sprinkles on top.
Here are some ideas:
- Early bird pricing
- Enroll NOW and get ____ bonuses!
- Enroll before (date) and get $____ off!
- There are only ____ amount of seats in this course, once they fill - doors close!
- Enroll before (date) and get lifetime access!
9. MESSAGING IS EVERYTHING
Okay, as you enter the launch phase, it's crucial that you speak to each type of buyer.
You might have a nervous nelly, a skeptic steve and an anxious annie. Chances are, you need a variety of messaging to be able to speak to each buying-personality.
Here are some ideas:
- Problem to solution (why YOUR course)
- Internal urgency (what is the cost of NOT investing)
- Storytelling (paint the vision of the course after-life)
- Proof of concept (show testimonies and stories from prior students)
- Address questions and concerns (answer questions and overcome objections)
*Live Launch content should last no less than 5 days and no longer than 10 days
10. PLAN IT ALL OUT TO AVOID OVERWHELM
Create a solid timelined plan so that you have everything prepared and you don't feel the need to scramble.
Here is an example:
PRE-LAUNCH
WEEK ONE - find a FOCUS point of content (for example, what is the FIRST step of your provided transformation and elaborate on this inside your content + offer the lead magnet)
WEEK TWO - same as week one but find a branch focus (a new focus that is built on week one focus)
LIVE LAUNCH
Day 1 - Announce your Live Launch Event (host the event)
Day 2 - Early bird pricing ends at midnight
Day 3 - Introduce the offer
Day 4 - Introduce the offer
Day 5 - Choose a specific method of messaging
Day 6 - Choose a specific method of messaging
Day 7 - Choose a specific method of messaging
Day 8 - Enrollment closing message
Day 9 - Enrollment closing message reminder
Day 10 - Last call
11. ADD A DOWNSELL & ADD A BUMP
This is going to come with your launch to increase your revenue but also help your ideal student.
Downsell - at the END of your launch (day 11) you are going to "mini-launch" a downsell. This is something that is less expensive but still transformative (sometimes it's only 1 or 2 modules of the bigger course). Downsell via email.
Bump - as your ideal student adds your course "to cart" you are going to give them an option to add something else that would serve them along their journey. This isn't going to be another massive course, just another resource that could help them enhance their outcome or potentially get there even quicker.
It might help to read about The Top 5 Highest Selling Digital Products to get inspiration for your downsells and bump
0 Comments