Using Public Relations to Feel Famous for Your Work

Feb 27, 2025 06:00 AM Central
chitchatwithchan
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Katrina Owens on Chit Chat with Chan showing us how to use Public Relations to feel famous for our work!

Meet Katrina Owens: Personal Brand & Publicity Expert

If you’re an entrepreneur looking to elevate your brand and make a name for yourself, you won’t want to miss our upcoming conversation with Katrina Owens. Named a Top Brand Expert to Follow of 2024 by MSN.com, Katrina is the founder of Knockout Directive and a Brand & Publicity Expert who helps personal brands harness the magic of public relations to amplify their presence and authority.

From Corporate PR to Personal Brand Powerhouse

Katrina spent 10 years working in corporate marketing and PR, excelling in the world of real estate. But despite the financial success, she knew there was something more—something aligned with her true passion and purpose. She took the bold leap to leave her lucrative career and build an agency that serves entrepreneurs looking to make a meaningful impact.

As she worked with business owners on their marketing strategies, she noticed a huge missed opportunity: entrepreneurs weren’t leveraging PR. They assumed media coverage, speaking opportunities, and podcast features were reserved for big businesses with big headlines. Katrina made it her mission to change that narrative.

Katrina’s Zone of Genius: Making You Feel Famous for Your Work

Katrina specializes in helping entrepreneurs discover their unique position in the marketplace, curate a distinct brand presence, and amplify their business through modern-day PR tactics. She has helped her clients secure media features in The New York Times, Glossy, Women's Health Magazine, and countless top-tier podcasts. But beyond just visibility, her goal is to help entrepreneurs feel confident and empowered in their business.

What to Expect on Chit Chat with Chan

In this episode, Katrina will break down why PR is a game-changer for business owners and how it plays a crucial role in scaling. We’ll dive into topics like:

How to Use PR in Your Business: A real-world breakdown of what it actually looks like.
The Impact of PR: Why should entrepreneurs care about it, and how does it create lasting results?
The 3 Key Areas of PR: Podcasting, media features, and speaking opportunities—and why using all three is essential for business growth.

Why Katrina Owens is the Perfect Guest for Chit Chat with Chan

Katrina’s expertise aligns perfectly with our audience of entrepreneurs and business owners who are eager to grow their brand and reach new heights. Many business owners already focus on marketing and sales, but PR is often the missing piece that could exponentially boost their authority and success.

This conversation is going to be insightful, actionable, and empowering—so get ready to take notes and start implementing PR strategies that will make you feel famous for your work!

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ABOUT CHANDLER

Chandler is a coach, an educator and a movement-ignitor. She activates women to tap into the depths of their desires and enter a journey to creating lifelong confidence, fulfillment and riches.

Chandler specializes in coaching women to dig deep in finding their most confident version of themselves and then enter a journey toward stepping into the role of CEO. In short, Chandler helps women take over the world.

Chandler comes from a background of being a collegiate athlete, a middle school teacher, a medical device sales woman and now a thought leader paving her own way. With that, she delivers a unique combination of motivation, inspiration and tough love to empower you to take the action toward your juiciest dreams.

Where most people believe that positivity and optimism are the vehicle to accomplishing your goals, Chandler believes that is only scratching the surface.

“We use the word embodiment loosely without fully understanding what it is, let alone its power.” - Chandler

Chandler has never settled for a mundane life as she puts human progression and risk taking as her utmost priorities.

Say goodbye to a life that always feels like it’s missing something.

Say goodbye to a life that feels anything short of “I’m that b*tch”.

“My goal is to open your eyes to who tf you really are, awaken the version of you that is screaming to be ripped out and ultimately, never look back.

You get to decide. You get to change the trajectory of your life for the better and you get to create a circumstance that jolts you out of bed in the morning.”

So, if you know that there is more inside of you... but you feel unsure of what it may be, you feel unsure of how to let it out, then you came to the right place.

And rest assured, you are here on purpose.

Let’s make magic happen, shall we?!

xo, Chan

Chandler Lee Co., LLC | Founded in 2022 by Chandler Palmer, CLCO was created for women who are obsessed with taking their life to the next level and stopping at nothing to get what they want. CLCO is consistently arming women with the tools they need to live a life "too good to be true".

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