Katrina Owens on Chit Chat with Chan showing us how to use Public Relations to feel famous for our work!
Meet Katrina Owens: Personal Brand & Publicity Expert
If you’re an entrepreneur looking to elevate your brand and make a name for yourself, you won’t want to miss our upcoming conversation with Katrina Owens. Named a Top Brand Expert to Follow of 2024 by MSN.com, Katrina is the founder of Knockout Directive and a Brand & Publicity Expert who helps personal brands harness the magic of public relations to amplify their presence and authority.
From Corporate PR to Personal Brand Powerhouse
Katrina spent 10 years working in corporate marketing and PR, excelling in the world of real estate. But despite the financial success, she knew there was something more—something aligned with her true passion and purpose. She took the bold leap to leave her lucrative career and build an agency that serves entrepreneurs looking to make a meaningful impact.
As she worked with business owners on their marketing strategies, she noticed a huge missed opportunity: entrepreneurs weren’t leveraging PR. They assumed media coverage, speaking opportunities, and podcast features were reserved for big businesses with big headlines. Katrina made it her mission to change that narrative.
Katrina’s Zone of Genius: Making You Feel Famous for Your Work
Katrina specializes in helping entrepreneurs discover their unique position in the marketplace, curate a distinct brand presence, and amplify their business through modern-day PR tactics. She has helped her clients secure media features in The New York Times, Glossy, Women's Health Magazine, and countless top-tier podcasts. But beyond just visibility, her goal is to help entrepreneurs feel confident and empowered in their business.
What to Expect on Chit Chat with Chan
In this episode, Katrina will break down why PR is a game-changer for business owners and how it plays a crucial role in scaling. We’ll dive into topics like:
- How to Use PR in Your Business: A real-world breakdown of what it actually looks like.
- The Impact of PR: Why should entrepreneurs care about it, and how does it create lasting results?
- The 3 Key Areas of PR: Podcasting, media features, and speaking opportunities—and why using all three is essential for business growth.
Why Katrina Owens is the Perfect Guest for Chit Chat with Chan
Katrina’s expertise aligns perfectly with our audience of entrepreneurs and business owners who are eager to grow their brand and reach new heights. Many business owners already focus on marketing and sales, but PR is often the missing piece that could exponentially boost their authority and success.
This conversation is going to be insightful, actionable, and empowering—so get ready to take notes and start implementing PR strategies that will make you feel famous for your work!
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