Do you want to separate yourself from the noise?
This is no secret, but the online world is beginning to DOMINATE.
Which means, it might get harder and harder to stand out. BUT, it also means, if you aren't showing up online, you are clearly missing the boat.
FOLLOW ME FOR MORE ON IG @CHANDLERLEECO
I never wanted to sell stuff online, I was in medical device sales making really good money and wasn't really interested in running my own business.
However, I saw other women selling online while also working 9-5s AND being mothers and I thought, "if they can do it, why couldn't I?"
And if I am being totally honest, I didn't want to fall behind... I had serious FOMO. So, I gave it a shot!
In short, I was mind blown from THE JUMP.
I created a simple downloadable product, using my own knowledge and experience, and I was able to package it up to get OTHER women the results they wanted.
It brought in hundreds of customers and $12,000 in revenue. WTF!
Needless to say, I was on to something and I haven't looked back since.
DO THESE 3 THINGS TO STAND OUT ONLINE:
1. Create a Juicy Offer
You might not know this but it's actually OK to enter a saturated market. In fact, it means that what you are about to create is undoubtedly IN-DEMAND!
What you also might not know is that your product is important but you won't get ANYONE to purchase, let alone know what your product is, without proper messaging.
Your product is NOT your offer.
Your offer is; your messaging.
If you want to create a no-brainer offer then you'll need to fully understand the customer BEFORE they even consider purchasing.
- Why do they NEED your product?
- What happens if they continue to delay purchasing your product? What pain does that continue causing in their life?
- Why would they be attracted to YOU versus everyone else in the same niche?
- What is the ACTUAL outcome that they desire? (more than just increased confidence, more than just increased wealth... think deeper)
2. Build a Machine
This one might take some time and a whole lot of trial and error, have fun with that part! You get to figure it out and enjoy the entire process building this machine.
This is what you will need inside of your machine:
- A social media content plan that allows your followers to feel seen (relatability), get to know you and trust you
- A freebie/ Lead magnet that is helping your audience get quick wins, but also strategically leads them to the next step (your offer)
- A secondary connection point (always email)
- A launch plan that includes content, timelines, and urgency
- Big picture vision and a mindset that seeks out EXPERIENCE over results (the forever learner will win everytime)
3. Your Voice
There's a big difference between the women in this industry just chucking up content to "show up" and post and the women that are actually posting content that is whole heartedly THEM and distinctive from the rest.
The hard part about this one is that you won't find your voice for a while. It's hard to sit in the unknown of this when every coach and their mom will be telling you to be UNIQUE... and you have no idea what even sets you apart?!
Here is what they won't tell you: you will have to fail to find your voice.
There, I said it.
There is no amount of "thinking" or "planning" that you can do to find your voice... it is only through taking action and falling flat on your face.
The good news? The quicker you learn to just put yourself out there, the easier it gets to find your voice and then the JUCIER it gets in your business and bank account.
If you are ready to get even more specific: get your hands on the workbook I created to finding Your Awesome Sauce
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