I learned a few years back how important an email list is when running an online business. I remember the day that Instagram went BLACK and in that moment, I decided I needed to protect my audience and develop a strategy to build an email list.
I went all-in on creating a process where I would send out a Friday Newsletter with tips, tricks and motivation. My only problem was, I kept running out of ideas on what to write in my emails! Writers block was quite literally my middle name.
If you understand the importance of an email list but you run out of what to write, let me help! I am sharing with you 45 Email ideas for your Email List!
Before we go into the list of 45 email topics, let's cover some basic email writing skills.
Tell a story
My favorite type of email to read is a story where I can understand more about the writer but also feel like I get to know them better.
How to write an email telling a story: don't share the story from the beginning. Start your story with the MOST interesting part. Imagine your story is a movie, what would the trailer show? For example; "He asked me for my number and I accidentally BURPED while giving it to him" versus "I want to tell you a story about a guy that hit on me..."
Notice how the first sentence HOOKED the reader, made them visualize what was happening before they even know what's happening. This one trick is going to transform your storytelling!
Be Descriptive
Authors that can describe versus just make statements are the ones that can totally take you away and insert you into their world.
How to write an email being descriptive: avoid making statements. For example; "I was running so late" could be turned into "I couldn't remember where I parked and once I got in my car I realized I was almost out of gas. It didn't help that on my way to getting gas I hit every single red light and got caught behind the slowest driver I've ever seen."
Everyone knows what it means to be running late, but the second option allows the reader to fully capture the severity of what you are describing.
Speak to 5 year olds
Ok, seriously though - if you were to read your email to a 5 year old, would they understand the point? Because if not, you need to make it simpler. Sometimes we think we need life-changing lessons, transformational stories and mind-blowing examples. The thing is, more people will connect with you when it is less complicated!
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45 Email Ideas to send to your Email List:
Let's get into the ideas of emails for you to send to your email list audience! Don't forget to save this post so you can come back and get your email inspiration whenever you need it.
- A goal or vision of yours that you have been afraid to go after
- Share 3 Pinterest posts (or an entire board) of inspiration
- The first draft of your online offer and how it has evolved over time
- Your story of how and why you started doing what you do now
- 5 things you can't live without
- A few photos from your phone that show your life lately
- 2 truths and a lie and encourage engagement (send backs)
- The most impactful book you read this year and why
- An idea you haven't stopped thinking about
- A new opportunity that you chose to say "yes" to and why you are excited
- A full recap of a celebration you've had recently
- A letter to the old version of you
- A survey to your email list audience to allow them to help you improve how you serve
- A recent struggle or challenge that you overcame
- The 5 books everyone needs to read (keep the genre streamlined)
- A reflection on one year ago today (look in your photo album one year back to help!)
- Something funny that happened (or that you said) recently
- A story from your past week that made you smile
- A vision board email that shares your goals and motives
- A story about a successful client you've had
- A reminder of how to enroll in your offers or purchase your programs
- The steps to success when working with you or enrolling in your offers
- A thought-provoking question and encourage your email list to respond with their answer
- Offers beyond what they have already purchased from you (keeping customers, customers)
- 5 resources that have helped you lately
- 3 lessons that you have learned recently (could be in business, life, relationships - or specific to your niche)
- A podcast you have listened to lately that made major impact on you
- Behind the scenes of what you are currently working on
- Your transformation story (how you used what you now teach to change your life)
- An upcoming milestone that you are eager to achieve
- A monthly business recap (challenges, lessons, wins)
- Important upcoming dates to keep in mind (could be business dates combined with holidays, birthdays, etc)
- A quote that you've read recently that lit you up
- A "tip of the month"
- A just because email with a promo or discount on one of your offers (only available to your email list)
- Share a post/ reel/ tiktok that you've created and explain why you published it
- Your top 3 favorite apps and why you love them (related to your niche)
- About your role model/ idol
- A "thank you" to all of your readers/ subscribers
- Frequently asked questions that you receive on your offers
- A recent mistake that you made and how you made your comeback
- A story about "if you had a magic wand..." - what you would have today
- Data that relates to your niche and tell a story about it
- A "how to" that might include a link to a youtube video
- New product announcement/ hype
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You might use these email ideas as a list, a story, a resource or an invitation to your offers and programs. But at the end of the day, consistency in your emails is the MOST important!
Stay genuine, authentic and true to you when you type up your emails and your audience is sure to love them! Keep in mind that your number one goal with an email list is to CONNECT!
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