Your Full Name*

Your Email Address*

A link to your profile of your preferred Social Media platform*

In your own words, describe your business. What do you do, who do you help, and how do you help them?*

What is the bigger mission or vision behind your work? What change are you ultimately trying to create for your clients?*

What problem are you most known for solving? If someone recommends you, what do they usually say you help people with?*

Do you have a specific framework, method, philosophy, or strategy that you teach? If so, briefly explain it.*

What makes your approach different from others in your industry?*

Describe your ideal or highest-caliber client. Include details such as: • who she is • what stage of life/business she is in • what kind of person she is*

What are her biggest problems or bottlenecks right now?*

What does she ultimately desire or want to achieve? What goal, transformation, or outcome is she trying to accomplish?*

When I say “conversion,” I’m referring to people taking action directly from your content (without sales calls, paid ads, or long conversations). Examples include: • sending you a DM • downloading your freebie • purchasing an offer directly from your content... How well is your content currently converting in this way?*

Which of the following best describes your current content situation? Select the one that feels most accurate:*

What do you believe is the biggest problem with your content right now?*

Walk me through your current thought process when creating content. How do you typically decide: • what to post • what topic to cover • how to structure the post*

Do you currently have a content strategy or framework you follow? If yes, describe it. If not, describe how you usually approach posting.*

What is your favorite type of content to create right now? Examples: • storytelling • educational posts • thought leadership • personal reflections • tactical tips • opinion pieces*

What type of content do you dislike creating the most? Explain why.*

Realistically, how much time do you have available to create content each day?*

How much time are you currently spending on content creation? (This includes brainstorming, writing, editing, posting, and engaging.)*

What are your current offers? Please include: • free offers (lead magnets, workshops, etc.) • paid offers (courses, programs, services)*

Which offer do you most want your content to sell right now?*

Share 2–3 recent pieces of content you feel represent your typical posting style. Paste links.*

If our work together in The Content Lab Intensive was wildly successful, what would feel different about your content in the next 30 days?*

Is there anything else you want me to know about your business, content, or goals before our strategy session?*