Instagram Stories Sequence
CONTEXT
You are offering/ inviting into a program or experience.
THE IDEA
There are many elements to this story sequence that MATTER.
Both visually and in the messaging.
For this to HIT, you must KNOW who you want in this space; be as specific as possible.
THE AESTHETIC
The photo behind the text is a "branded" photo, it matches the graphic of the offer.
Notice how I played with the dark shade over some of the photos & removed it on others, this adds texture.
I always try to not fill the entire screen with words to make it easily digestible (just get to the point & don't be afraid to use a new slide if it's too wordy).
When inserting a testimonial, use raw snapshots over just stating what they said, it's more believable.
The testimonials do not have to come directly from the offer, they can be relational to the desired result (from private clients, etc.).
THE EXAMPLE
View Below ⬇️
ONE
Imagine [insert the FEELING they desire + the ultimate desire]
Imagine [the opposite of what they are struggling with]
[Bullet Point list of *actual results/ experiences* that they desire]
TWO
We all [insert common mistake that keeps them stuck]
We think [insert common thought pattern they have trying to get desired result]
& that is where we go wrong.
THREE
Our main focus should be [what they *really* want to focus on]
[that focus starts here - insert vehicle]
FOUR
I've [studied others or you've seen it in your clients] who [insert desire but make it sound 'easy and effortless']
& what do they all have in common?
[insert the philosophy of what you teach inside of the offer/ program]
FIVE
You want [insert desired result]
You want [insert desired result]
You want [insert desired result]
Then we need to start [insert what your offer gives attention to]
We will no longer [insert autopilot behavior/ habit specific to what they are doing]
SIX
Moving forward we [insert elevated approach to the work]
[insert what you are teaching] is [convicted finisher + what they will miss out on if they don't solve the problem soon]
[insert link]
SEVEN
[Enter experience or offer title] will lead you to something like this...
[insert client win snapshot]
EIGHT
Probably something like this too...
[insert another client win snapshot]
NINE
You'll probably also [insert another desire]...
[insert client win snapshot]
TEN
& you will 100% experience this & have way more fun [insert the work they are learning to do]
[insert client win snapshot]
ELEVEN
In this [length of program + title] I am handing you the tools to [insert what they will be able to do after they learn + the desired result] without [insert their fear or what they believe they need to sacrifice]
[insert any additional details that make your offer different in terms of what you are delivering/ the experience]
[insert link]
I cannot WAIT to level up with you/ do this with you/ experience this with you, etc.
TWELVE
[Show your unfiltered, unplanned face]
[+ a message from someone that they've joined OR snapshots of enrollments coming through]
She's in/ They're in
Instagram Reel
CONTEXT
This reel is designed to peel back a deeper layer of your brand & expose the mission.
Your niche might appear to be about helping someone lose weight, heal from trauma, grow on Instagram, find love, or run a marathon...
but what’s the deeper human truth behind the transformation you guide people through?
Think beyond the *tangible* result.
This is not about the what, it’s about the how it feels, the why it matters, and the growth required to get there.
This is your opportunity to bring emotional resonance into your content and remind your audience of the heartbeat behind your mission.
THE IDEA
The scroll-stopping hook is:
“Maturing is realizing…”
“Maturing is realizing…”
Then finish the sentence with a deeper truth that ties back to your mission.
Examples:
- Fitness coach: “Maturing is realizing it’s not about losing the weight, it’s about releasing the shame you’ve been carrying about not fitting into your old jeans anymore.”
- Relationship coach: “Maturing is realizing that finding love begins with learning how to receive it.”
- Content coach: “Maturing is realizing your polished content is powerful... but your raw, in-process moments are what make people trust you.”
- Trauma healer: “Maturing is realizing healing isn’t a destination... it’s a daily decision to choose yourself.”
- Business mentor: “Maturing is realizing your income doesn’t define you, but your integrity while building it does.”
This is not a moment to list your expertise.
This is a moment to reveal the soul of your brand.
THE AESTHETIC
The Trending Audio is used in the example - but if you are creating this at a later date, any audio that *gets them in the feels* is perfect.
You want to start the reel with a low moment video and at the break of the song, where it goes into more uplifting, you will use 1.5s clips consecutively.
The MAJOR KEY ALERT is to use clips that showcase all different and opposing energies / emotions: some silly, some sad, some serious/ fierce, some girly, some masculine... whatever your brand represents, show the full picture.
Let your caption support the reel with more depth... tell us how YOUUUUUU learned this truth.
What had to shift within you to realize it? Why does this matter in the work you do now?
Instagram Carousel
CONTEXT
This carousel is going to contradict what people *think* you are here to do.
You are going to tell the story of why you are here to serve in your given niche/ industry and what the deeper meaning is to you.
THE IDEA
Slide 1:
My soul's work is not to [insert the overall umbrella topic of what you do]
or
I am not deeply called to [insert the overall umbrella topic of what you do]
Slide 2:
My soul's work has nothing to do with [the overall action that they take to get to the desired goal/ result]
Nope.
It has everything to do with [list 2-3 things that are deeper than the surface in the work you provide]
Slide 3:
The most successful [insert how they identify] don't just [insert surface-level behavior/ habit]
They [insert the one thing that if they unlocked, would change it all - keep it simple]
Slide 4:
You've been led to believe that you need [list off 3-5 surface level items] to get [insert desire]
Slide 5:
Those things may help you... but they won't [deepest, scariest most dramatic desire]
Slide 6:
[List off 3-4 contradictory statements - see example]
Slide 7:
Your biggest breakthrough will come when you decide to be [insert an adjective that would describe what they need to embody]
My soul's work is to show you it's possible to [insert a deep desire that is now surfacing for them, something they didn't believe they needed before]
Slide 8:
[Describe what the "real work" is for them and do it without holding back, be audacious here]
Slide 9:
[Future cast where you are going to take them, what you are about to do in your own movement]
Slide 10 (optional):
[Insert CTA]
THE AESTHETIC
Keep it simple and stick with the same photo across the entire slideshow.
You do NOT need a photoshoot photo here... this is a personal post, so humanize it with a casual photo of YOU.
Create this INSIDE of Instagram OR if you do create inside of Canva, stay "on-brand" with your IG font & keep the slides minimal. It shouldn't feel like it's "canva-created".
