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Hey Beautiful! Thanks for being here. We are starting STRONG with the biggest month EVER... I've never done this before, so I plan to make it a HUGE month for us!
My goal for NOW OR NEVER NOVEMBER is to give you opportunities all month long for you to make MORE REVENUE in your business just because your content gets stronger.
I've been supporting my clients to making thousands in their personal brands, using Storytelling, for years with a fierce content strategy... and now, it's your turn.
Now or Never November is about YOU going all-in on your stories, all-in on your content... because my wish for you is that you expand your revenue, scale your business & take over the world simply by being YOU.
I've put together a guide for you with 4 types of storytelling content that SELLS for you, without feeling like your forcing it or convincing anyone of your magic. I've given you Carousel examples to help you start posting your stories TODAY!
Origin/ Identity
Stories about your personal experiences leading to your expertise & wisdom
The Gap & The Remedy
Stories about what the problem is, why the problem exists & what the solution is
Proof of Concept/ Desire & Afterlife
Stories about how you & your clients have taken action & achieved
Origin / Identity Content | PROMPT
When you think about your current offer, it comes from your personal experience. You are qualified to teach this transformation to your clients because you've "been there done that." In Origin and Identity content, you are telling those stories... by taking us back in time.
Slide 1:
Summarize the moment in time with a dramatic, curiosity-driven "title," leave them hanging & wanting more...
(as if your carousel is a movie, what would the trailer be summarized as?)
Slide 2:
Set the scene, why was this moment such a big deal? Give some hyper-specific details
Slide 3:
Ok, now what happened in the INITIAL moment, what was the exact experience you had?
Slide 4:
Now that you've described what was happening in the moment... What were your internal thoughts/ emotions?
Slide 5:
Because you had thoughts and emotions, what did you IMMEDIATELY do next?
Slide 6:
Continue that story, why did you take that next step? Why was that important?
Slide 7:
Double-down on WHY you did what you did, what about the situation made you do THAT?
Slide 8:
How can you link this story directly to your current offer? How do they connect?
Slide 9:
Education/ Mini-Training moment... deliver your knowledge in an effortless way. What do you know?
Slide 10:
Continue on your viewpoints, your wisdom
Slide 11:
Why are you THE ONE to lead this offer/ this topic/ this transformation?
You could also include snapshots of testimonials here to cement in the fact that you get people results.
Slide 12:
Finish with a direct/ pointed Call to Action
Origin / Identity Content | EXAMPLE
Slide 1: Bringing you back to the exact moment in time to set the scene and add the drama of the story without giving it all away
Slide 2: Setting the scene by adding context as to why this was such a big deal (they had it all)
Slide 3: Describing what happened in that initial moment, the actual scenario that I was in is now making more sense
Slide 4: Now that I've set the scene, I am describing my internal thoughts/ experiences and emotions... still bringing you moment by moment with me through the story
Slide 5: This is usually the breakthrough action point, describing exactly what I did next... this "action step" is usually something different from the norm
Slide 6: Continuing to add context as to why this was my next action... backing it up with more story
Slide 7: Expressing WHY I made this move, took this action, and doubling down on pulling back the curtain on why I moved like this...
Slide 8: Transitioning the story, the plot, to my offer... seamlessly introducing a brief "education" section in the next slide, setting this up
Slide 9: Educating by way of expressing a STORY, I am revealing an important lesson through my own eyes (which is directly tied to my offer)
Slide 10: Continuing the education and expanding viewpoints... setting up to transition into the call to action
Slide 11: Finalizing the story with my own credentials, cementing in why I am THE ONE to lead this offer...
Slide 12: Direct Call to Action
The Gap & The Remedy | PROMPT
When you think about your current offer, what are the PROBLEMS that your ideal client needs to aware of that he/she is making? That is going to represent THE GAP and you are bringing it to light. Second, what is the SOLUTION that he/she needs (that you provide/ teach inside your offer)? That is going to represent THE REMEDY portion of this post.
Slide 1:
What has your ideal client been told to do without truly being taught HOW? Be specific.
Slide 2:
What are her desires when it comes to this advice? What result does she want from that? Confirm WHY she doesn't have it.
Slide 3:
Go deeper into the WHY of this problem. What's the source?
Slide 4:
Now, transition into the GAP of her actions... she's doing XYZ but you know it's not what she needs to be doing.
Slide 5:
Become a fly on her wall, describe the XYZ actions in specific detail.
Slide 6:
Shift into what the overall solution is (broad, but specific).
Slide 7:
Go deeper into the missing link by mentioning what you teach (without saying "this is what I teach")
Slide 8:
Plant seeds on the desire of the result, what will it feel like when she implements.
Slide 9:
Cement these desires by confirming your belief in her.
Slide 10:
Move forward with describing what you stand for. What would you debate when it comes to this?
Slide 11:
Briefly introduce the actual offer where you make this happen with her.
Slide 12:
Mic drop moment, activate her and get her to move.
The Gap & The Remedy | EXAMPLE
Slide 1: Listing things that my ideal client has been told to do, without truly being TAUGHT how
Slide 2: Diving deep into her mind and desire of what she WANTS and confirming the WHY behind why she doesn't have it
Slide 3: Going deeper into what is causing this problem... what the source is
Slide 4: Now that I've communicated the problem, it's time to describe the gap - what are her exact actions?
Slide 5: Now I get even more specific on her exact actions, as if I am a fly on the wall
Slide 6: And then I shift into the solution... the overall "umbrella" of what she ISN'T doing
Slide 7: I describe even more about what the missing link is and I seamlessly introduce my "methodology" or MY approach
Slide 8: Now, I plant seeds of what her life could look like when she implements what I teach
Slide 9: I cement in the desire and I remind her that she can do this quickly... instilling belief in her
Slide 10: I am beginning to finalize the summary of the solution by adding my personal flare, what I stand for
Slide 11: Briefly introducing the offer where she can DO this with me
Slide 12: Mic drop statement, creating urgency and drive
Proof of Concept/ Desire & Afterlife | PROMPT
When you think about your current offer, and consider the transformation... You are qualified to teach this transformation to you have gotten yourself results AND now, you get your clients results. Think of this as a mini case-study.
Slide 1:
What was the BIG win and how did it happen without what most people think is needed/ required to make it happen?
Slide 2:
Give a statement that is contemplative... maybe debatable or polarizing.
Slide 3:
Where was this client BEFORE she came to you (add snapshots of initial interaction if possible)?
Slide 4:
Describe her circumstance, what was her reality? Describe her characteristics (what makes her high caliber before even having the results to prove it).
Slide 5:
What were the things you did to help guide her immediately? The overall topics.
Slide 6:
Expand a bit more on her specific breakthrough.
Slide 7:
Go against the norm... go deeper on how what you do is different in your coaching with this particular client.
Slide 8:
Close with a final BOOM statement that would stimulate your ideal client.
Proof of Concept/ Desire & Afterlife | EXAMPLE
Slide 1: Minimal text showcasing the exact WIN including what she didn't do (which is what most people think they should do)
Slide 2: Bold statement that would peak interest (ie. tell me more type vibe)
Slide 3: Describing where she was when she first came to you & add any "proof" or snapshot
Slide 4: Explain her circumstance and what her reality was
Slide 5: List out the priorities of what action was required to initiate this breakthrough
Slide 6: Dive deeper into what happened during the breakthrough itself
Slide 7: Take the stance, what's different about mentorship here
Slide 8: Finalize the carousel with a Mic Drop that would intrigue your ideal client
Eras & Branding | PROMPT
To me, Eras & Branding means a couple of different things... for this specific prompt, I want to show you how to create a post and tell a STORY about a signature offer and use it as a PINNED post. This would lean more towards the "branding" portion of this content language.
Slide 1:
Use your branded photo and title as the entry slide of this post + include the tagline (taglines are always action-oriented AND a representation of the desired result)
Slide 2:
What exactly IS the offer? (Membership, Mastermind, Group Program, etc.)
Slide 3:
Create a visual of your framework/ methodology and briefly describe what each step means
Slide 4:
What are the overall phases of this approach? What can she expect at each phase/ chapter of the process?
Slide 5:
Why does the framework and the path matter?
Slide 6:
Describe who this is for by going into the DESIRES, what she wants (and she currently does not have), AKA the overall transformation of the program
Slide 7:
Finalize the story with another mic drop action oriented summary of what they do inside of this offer
Slide 8:
Include testimonials with a title summarizing the snapshots (can be from early on, can be just overall, doesn't matter)
Slide 9:
Finish the final slide as a Call to Action so they can join ASAP - make it easy for them to make moves
Eras & Branding | EXAMPLE
Slide 1: Using the title of the signature offer + the tagline (action oriented combined with the big desired result)
Slide 2: Describing WHAT the offer is
Slide 3: Going into what they learn by showcasing my signature offerings and frameworks inside of the program itself
Slide 4: Showcasing how the actual transformation will happen and the path forward
Slide 5: WHY are these frameworks/ blueprints/ pathways important...
Slide 6: Describing who this is for by tapping into what my ideal client wants most
Slide 7: A final tagline mic drop statement of the ACTION that she should be doing (while subconsciously stating that this is what we do inside of this experience)
Slide 8: Dropping early testimonials and using the summary / title of this slide to showcase how early these wins are happening inside of this space
Slide 9: the call to action
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