Why does your offer exist? How did you set it up and why?
What gap does your offer fill for your ideal client?
Why does your offer do it differently than they are used to? (what have you included to make this unique so that they could XYZ)?
Why did YOU create this offer?
Why are you the best person to deliver this experience?
What is the STORY behind what happened in your own life, what you went through, in order to create the promised result for yourself?
- THIS is where the offer was created from
- What were things that you had to shift for yourself to get the result? Maybe it's things people aren't even talking about.
- What are the things you WISH someone told you sooner, and if they did, you could've gotten there sooner?
Why do you KNOW the elements of your offer are the things that make this WORK? How do these aspects REALLY support the client?
- What difference do these features make in your ideal clients path to the results?
Talk about the actual PATHWAY (the framework, blueprint, etc) and why each part of the process you've built MATTERS.
- What would happen if they were missing one of these pieces?
- Where is your ideal client maybe skipping one of these steps?
- ***showcasing all of this to basically PROVE this is why they are not getting the results that they want because they haven't done it YOUR way yet