I was posting on Instagram consistently & I quickly became bored of my own sh*t.
What I noticed was, the more bored I felt, the less engagement I got from my following... in fact, I was losing followers.
Then I realized, the fastest way to get out of an 'Instagram content rut' is to put on an outfit that makes me feel bold.
I started putting together interesting outfits, the kind that hardly ever get worn because #homebody, even though I was only working from home & filming Instagram content.
That content EXPLODED in views, comments, likes, new followers & engagement.
I started to see a major connection between how I felt in my own skin & how the content performed... and then, the sales seriously started to roll in.
Which is exactly why I created Dress Like Her.