Every end-of-year recap you see is polished. Curated. Sanitized for consumption. They show you the wins, the revenue screenshots, the "look how far I've come" montages.
But no one tells you about the Tuesday afternoon when their mother-in-law unexpectedly passed away and they wanted to crawl into a ball and cry, yet still had to show up on a coaching call and hold space for someone else's breakdown.
No one talks about what happens when life doesn't pause just because you're building a business. When personal crisis collides with professional responsibility. When the storms come and you have to decide: can you hold this, or will you crumble?
In 2025 EXPOSED, I'm giving you the entirety of my year. The good, the bad, and the ugly. I'm not holding anything back.
I had the hardest personal year of my life while building a six-figure business with monthly recurring revenue. There were moments I wanted to disappear. Moments where showing up felt impossible. And yet, I did.
Because this is the conversation no one is having: As mentors, coaches, and thought leaders, we aren't just navigating our own lives and businesses. We are holding other people. And there is enormous responsibility in that.
Your post didn't get enough likes?
Only 5 people signed up for your free masterclass and 3 of them are current clients?
Your email open rate plummeted?
Boo fucking hoo.
People freak out over the dumbest sh*t while missing what really matters.
Building a sustainable business is not "find a strategy, create some content, build some offers, and now you have a business."
That's the Disney version.
The real version is where LIFE happens. Personal crisis happens. Clients need you when you're barely holding it together yourself. Plans fall apart. Things go wrong in ways you never anticipated. And somehow, you have to keep moving forward.
Most of us came from 9-5s where we showed up and were told what to do. We didn't have to recreate the wheel. We didn't have to make money out of nothing. We didn't have to hold the emotional weight of other people's transformations while navigating our own darkness.
But in this game... We build from scratch. And you have to build the capacity to hold what needs to be held.
This is a conversation on leadership and building capacity. Because I attribute my success this year to that, not to any marketing tactic or funnel strategy.
Inside This Masterclass
THE UNFILTERED REALITY
Real-life situations that happened in 2025—the big mistakes, the unexpected crises, the moments that broke me and rebuilt me. Things I would never post publicly but that shaped everything.
CONTENT & STRATEGY
How my content evolved when I stopped performing and started telling the truth. What actually converts when you're building sustainable recurring revenue.
OFFERS & LAUNCHING
The complete breakdown of my offer suite, what I launched, what flopped, what created consistent monthly recurring revenue all the way through July 2026.
LEADERSHIP & CAPACITY
How to hold momentum when it's slow. How to show up when life is falling apart. How to build the capacity that determines whether you succeed or crumble.
THE STUFF NOBODY TALKS ABOUT
What it means to hold other people when you're barely holding yourself. The responsibility of leadership. The weight of visibility. The moments you can't hide.
This isn't about how many people you need in your offers or what percentage conversion rate you should aim for.
This is a bigger conversation.
This is about who you need to become to build something sustainable. Not just a business that makes money, but one that can weather the storms, because the storms will come.
The income is great. The wins are fun. The milestones are unforgettable.
But on the backend, life is still happening. And your ability to navigate that while still showing up, still serving, still leading... that's what separates the people who build sustainable six-figure businesses from the people who burn out and disappear.
Are You Ready for the Truth?
This masterclass isn't for everyone. But if you're tired of the highlight reel and ready to see what really goes into building a sustainable business, I'm pulling back the curtain completely.